Item descriptionMy work centres on stylised figuration and observational narratives. I specialise in creating characters with exaggerated proportions and gestural line art that brings a sense of fluidity and humour to static designs. Whether I’m capturing a detailed cafe scene or a technical construction site, my focus is on hand-rendered ink textures that feel authentic and human-centric. This editorial aesthetic allows brands in the hospitality and tech sectors to communicate complex ideas through a sophisticated, yet playful, visual lens.

My style is a "Modern Naive" aesthetic, characterised by hand-inked textures, bold colours, and observational humour. I specialise in playful line art featuring elongated, expressive figures and clever, detailed scenes. Every project follows a professional workflow: moodboarding, concept development, and rough paper sketching, followed by digital rendering in Adobe Fresco or Procreate. This ensures a "hand-made" feel that feels authentic, versatile, and full of character.

To start a project, simply reach out via my contact form. I specialize in branding-aligned illustrations for the Auckland hospitality scene, working frequently with design studios and interior agencies (such as those focusing on bespoke hospitality fit-outs like Cntrl Space, Wonder Group or Material Creative). Because of my background as an Art Director and Stylist, I understand how to integrate playful line art into a larger brand ecosystem, ensuring the illustrations complement the physical space and graphic identity.

Yes. While I have a strong history in hospitality and food (including work for Dish Magazine), my bold, versatile style is increasingly sought after by the tech and construction sectors to "humanise" their brands. My experience at Electric Kiwi gave me a deep understanding of how vector-style characters can make complex industries feel approachable, professional, and full of personality. I am particularly interested in collaborating with interior design agencies on commercial and residential branding projects.

I deliver high-quality, production-ready files tailored to your needs. This typically includes "Open Files" (Layered PSD or AI files) for design studios, or web-ready formats like SVG and PNG. Whether you are printing large-scale event posters for a record company or high-resolution wedding stationery, the exports are optimised for the final medium. Open files are subject and owning full artwork will be affect the cost.

No. All sketching, conceptualising, and final rendering is done by hand. While I may use AI as a tool for initial research or strategy, every line and character is an original creation drawn on paper or my iPad. In a world of generative art, I provide Source-Verified human creativity, ensuring your brand has a unique, non-generic visual language.

I typically work on a project-based rate to ensure the budget is fair and transparent for both parties. This allows for a fixed scope including a set number of revision rounds. For transparency and smaller tasks, my base hourly rate is $120 + GST (NZD). Having 10+ years of experience - ranging from photorealistic food illustration to art direction - allows me to work efficiently while maintaining a high standard of professional reliability.

Item descriptWith over 10 years of experience as an Art Director, Stylist, and Graphic Designer for publications like Dish, I don't just "draw pictures." I think about the entire composition, the typography, and how the illustration will function within a layout or a social media campaign. I am easy to work with because I understand the pressures of agency timelines and the importance of a smooth, professional revision process.ion

To ensure the best result, a clear brief is essential. When you reach out, please try to include the following:

• The Goal: Is this for a hospitality rebrand, an event poster, or humanising a tech brand?

• The Deliverables: Do you need vector-ready SVG files, high-res PNGs, or layered PSD files for an agency mockup?

• The "Scene": Since I specialise in observational humour and detailed scenes, let me know the "vibe." Is it a busy Auckland cafe scene or a clever take on a construction site?

• Timeline & Budget: Knowing your deadline helps me clear my studio schedule.

• Moodboards: Feel free to share existing brand guidelines or interior renders so I can align my colors and textures with the physical environment.

Yes. I often create custom, hand-drawn type to ensure a brand's message feels as unique and "hand-made" as the illustrations. This is particularly effective for hospitality logos, packaging, and event posters where a standard font won't suffice.

With over a decade of experience as a Senior Art Director, I provide more than just drawings—I offer editorial strategy and visual storytelling. I specialize in narrative figuration and brand-aligned illustration that helps agencies humanize technical sectors like construction and tech. My workflow is built for professional studio environments, ensuring all assets are production-ready and strategically composed for complex brand ecosystems.